快乐双彩app:Brace Yourself: Pat McGrath Labs Is Coming To London

快乐双彩玩法 www.uib2q.cn British Vogue beauty editor-at-large, Pat McGrath, is bringing her major and eponymous make-up brand to her hometown with an all-singing, all-dancing curated space at Selfridges. And everyone should be excited about it, says Jessica Diner.


14 Mar 2019

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British-born make-up artist Pat McGrath has long lived in the US, and when she launched Pat McGrath Labs in 2015 it was available widely in the US through Sephora with a small global distribution on Net-a-Porter. But it still required the Vogue beauty department to rely on their beauty mules to bring their favourite products back (for me, the Perma Precision Liquid Eyeliner and Mattetrance Lipstick in 1995).

That was until now. Mother (as everyone in the industry affectionately refers to her) is coming home - and in every bit as major a way as you might expect. The launch in Selfridges will be from April 4 for a three-month-long campaign, which will see a “Mothership” takeover of the department store’s Corner Shop, making it the first and only destination in Europe to host the full make-up collection (including any exclusive releases and limited editions).

The collaboration also sees McGrath announced as the Selfridges Special Guest Editor for a wider concept she has curated for in-store: “A Technicolour Odyssey”, which involves limited-edition collaborations between McGrath and friends – all co-branded merchandise from brands such as Prada, Comme des Garcons, Valentino, Manolo Blahnik and Versace.

Courtesy of Pat McGrath

Speaking exclusively to Vogue about the launch, McGrath says:
“I can’t quite put into words how excited I am to bring Pat McGrath Labs home to the UK. I’ve been dreaming of this moment since founding LABS and to launch in such a major way – as special guest editor for Selfridges’s A Technicolour Odyssey – is just amazing. I hope that everyone here becomes as obsessed with the products as my team and I are. The golden revolution continues!”

With 24 windows of the store dedicated to the project and a full agenda of events throughout the three months, it will be impossible to miss.

The Mothership is coming home.

Patmcgrath.com
Selfridges.com/mothership

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